Is your brand an entity AI recognises?
Answer engines do not reason in keywords but in entities: identified objects, linked together and described by facts. If your brand does not exist as an entity, AI has no reference record about you and relies only on what your own site says.
Free, no account, no daily limitFree tool, no signup and no daily limit, published by LANXAS, a French artificial intelligence company. Servers are located in France and no analysis data is retained.
Entity versus keyword
A keyword is a string of characters. An entity is a real-world thing, with a stable identifier and verifiable properties: a founding date, a sector, a country, executives, links to sources.
When an AI cites you, it draws on attributable facts. If your brand exists only on your own site, it has a single, non-independent source. Recognition always comes from outside.
How to build your entity
- A factual, detailed About page: founding date, founders, location, precise activity, verifiable figures.
- Organization markup with a sameAs property pointing to all your official profiles.
- Consistent presence: name, address and phone written exactly the same everywhere.
- Outside mentions: press, professional directories, associations, partners, conferences.
- A Wikidata record, if and only if your brand meets the project notability criteria. Creating a record for a non-notable brand backfires: it gets deleted.
Frequently asked questions
Why Wikidata rather than another base?
Can I create my own record?
What if my brand is not recognised?
Is the tool free?
Every tool in a single application
These tools are part of LANXAS SEO GEO, a complete application bringing together technical audit, keyword research, AI visibility, prospecting and PDF reports. Access is free.
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